The Rivera Tackle Co. was founded in 2009, as a small independent shop, that focused on custom built jigs for local tournament fishermen. After six months of refining our knowledge in custom lures we added Tungsten products to the label. In 2012 we expanded our product line with custom crankbaits and buzzbaits. In 2013, we realized there was a lack of quality graph covers that provided protection to an anglers expensive electronic equipment. Thus, SonarSock was created. A first in it’s class fully customizable sonar/graph cover. We now offer various soft plastics in custom and original colors with a made-to-order approach. With a passion for Quality and Customer Service, Rivera Tackle Co. stands today as one of the driving forces of custom made tackle!